I'm Jill Moorhead.

Where I come from

Founder, Big Trek Works | Columbus, Ohio

I run Big Trek Works, a communications strategy practice in Columbus, Ohio. I work as a fractional CMO, writer, editor, and researcher for businesses, firms, and mission-driven organizations that need a plan, the words to carry it, and someone to see it through.

Before Big Trek Works, I spent nearly seven years at Columbus College of Art & Design, the last three as vice president for marketing and communications, where I built the marketing team from one person to six. Before that I spent 13 years in retail: more than a decade as marketing director for The Hills Market, an independent grocer that became the test market for new Ohio food producers, and two years as wholesale marketing director at Jeni's Splendid Ice Creams, supporting more than 1,600 retailers nationwide. That mix is why I'm at home in a board meeting, a stockroom, and a newsroom.

JILL ON LINKEDIN
Clients

Along the way

  • Trustee, 2024–2028

    Buckeye Trail Association

  • Executive Committee, 2026–27

    Columbus Arts Marketing Association

  • Environmental Stewardship Pillar Fellow, 2025

    Foundation for Appalachian Ohio

  • Leadership Columbus, Class of 2018

    Columbus Chamber Foundation

  • Advocacy Leadership Institute, 2025

    CreativeOhio

  • Emerging Arts Leader, 2015

    Greater Columbus Arts Council

Who you'll work with

Big Trek Works is me. When a project needs more hands, I bring in people I've worked with for years: researchers, designers, developers, editors, photographers, videographers and video editors, and social and email strategists. You get one point of contact and one plan, and I manage the rest.

Why Big Trek

The name comes from the trail. A long hike takes planning, the right gear, and the willingness to keep going when the map and the ground disagree. That's how I approach the work, and it's why community shows up in every project I take on.

I'm also a journalist.

I write for Columbus Monthly and Ohio Cooperative Living, and my work has run in The Kitchn and Ohio Today and been picked up by Yahoo News and other outlets. That reporting is where the stakeholder-interview habit comes from, and it's why clients get copy that sounds like a person wrote it. For story pitches, clips, and editorial work, go to jillmoorhead.com.

a few words from the community

  • “JILL IS AN INCREDIBLY CREATIVE AND PASSIONATE LEADER. SHE HAS A FANTASTIC UNDERSTANDING OF AUDIENCE, BRAND, AND COMMUNICATION STRATEGY. JILL IS NEVER AFRAID TO TRY NEW THINGS. SHE’S A WONDERFUL WRITER AND A GREAT COLLABORATOR.”

    Dr. Melanie Corn,
    President,
    Columbus College of Art & Design

  • “Jill finds a way to take complex, difficult to manage ideas and brings them to life in clear and unexpected ways.”

    Kristina Rawson,
    Donor Relations Manager

  • “Jill reaches across different departments, disciplines, and brands to form outstanding partnerships that benefit every party involved. She is committed to integrity, making sure that all voices are represented.”

    Ashley Steward,
    Head of Marketing

  • “Jill is imaginative, generous, community-minded, and relentlessly creative. She has a genius for connecting to audiences through well-crafted projects and messages, and including others both on strategy and on making things happen. I'm endlessly inspired by Jill.”

    Jessie Glover,
    Arts Educator

  • “Jill brought a combination of creativity, strategic thinking, and organizational skill to CreativeOhio. She has a gift for building effective processes and translating complex concepts into clear and accessible messaging. She also shared my commitment to increasing civic literacy among our members and used her marketing expertise to help turn that vision into communications that inform, engage, and empower.”

    Sarah Sisser,
    Executive Director & CEO,
    CreativeOhio