It’s good to get outside help
Big Trek Works is an integrated marketing communications company that ensures you have a strong, clear, and consistently amplified message in every step of your customer’s journey, from discovery to experience.
“IN A WORLD THAT CRAVES AUTHENTICITY, JILL HAS THE RARE ABILITY TO CRAFT AUTHENTIC STORIES WHILE DEVELOPING STRATEGIES AND EXPERIENCES THAT DRIVE ENGAGEMENT.”
— Chris Mundell, Vice President for Institutional Engagement
-
panoramic vision & Expertise
A well-traversed understanding of media and community landscapes, as well as proven experience across sectors
-
innovative solutions that work
Award-winning strategies and experiences that are proven to drive authentic engagement
-
packed & prepared for the big trek
Speed, agility, flexibility, and adaptivity that gets the job done at a brisk clip
-
community at every opportunity
Curious and empathetic engagement with your customers and your team
“JILL FINDS A WAY TO TAKE COMPLEX, DIFFICULT TO MANAGE IDEAS AND BRINGS THEM TO LIFE IN CLEAR AND UNEXPECTED WAYS.”
— Kristina Rawson, Donor Relations Manager
case studies
jeni’s splendid ice creams: plants for pints Collaboration
Jeni’s Splendid Ice Creams needed an out-of-the-box way to promote their premium ice cream to consumers in retail locations on the West Coast. Plants for Pints was the answer.
-
Conceived and executed the Plants for Pints project, a partnership with grocery stores that shared similar brand values. Customers could return Jeni’s then-plastic pints to their grocery store in exchange for an upcycled Jeni’s pint with a fresh herb plant from a local grower.
-
After a successful pilot program with Columbus, Ohio groceries, the program launched on the West Coast with Whole Foods Markets in Los Angeles and New Leaf Market in Santa Cruz. Developed concept and art directed assets, including a video.
-
• Authentic values-driven consumer engagement on the West Coast
• Front-of-store marketing activation in high traffic markets
• Strong levels of partnership with markets
• Cross-promotion opportunities with Whole Foods Market and New Leaf Market
WEILAND’S MARKET: SOCIAL STRATEGY AND EVENTS
Weiland's Market, established in 1961, sought to enhance its digital presence and engage a younger demographic while maintaining its loyal customer base. To achieve this, they partnered with Big Trek Works to revamp their social media strategy and event programming.
-
The collaboration involved developing an engaging social media strategy tailored to resonate with both existing customers and new families in the community. Additionally, we focused on reimagining their event strategy to create exciting, brand-aligned experiences that foster community engagement.
-
We initiated the project with a thorough discovery process involving insights from customers, employees, and new ownership. This led to the creation of a dynamic social media plan that has significantly boosted engagement, reflected in increased likes, shares, comments, and follower growth on Instagram and Facebook. Our events continue to attract the desired demographic, generate local media coverage, and excitement with Weiland's internal stakeholders and the broader community.
-
Increased social media engagement, with substantial growth in followers and interactions, especially among non-followers.
Successful community event that drew local media attention and 500 attendees, establishing a foundation for future programming.
Development of additional events that align naturally with Weiland's brand and operational efforts, enhancing their community presence.
Columbus college of Art & Design:
The CCAD Way
Columbus College of Art & Design needed a way to easily communicate and define its distinctive characteristics, vision, and defining values to the greater community in advance of a comprehensive campaign. The CCAD Way did the job.
-
Developed and executed The CCAD Way, with a subtle nod to the Columbus Partnership’s “The Columbus Way,” describes the college’s guiding principals in three segments:
Creative Collaboration
Intentional Inclusivity
Proven Potential
The CCAD Way informs everything the prestigious art and design college does in pursuit of creating a transformational educational experience for its diverse community of students—and showcases CCAD’s impact on the growth in the region’s economy.
-
Vetted and approved by CCAD’s Senior Leadership, and the Board of Trustees, The CCAD Way is at the core of the the college’s 2021 to 2026 strategic plan, is the basis for all external communications including Presidential speeches, and is the heart of the the marketing plan for the college’s comprehensive fundraising campaign.
-
• A simple tool for faculty and staff to categorize the myriad of priorities the college takes on in its day to day operations
• Utilized in digital and outdoor marketing initiatives
• The basis for all executive communications and thought leadership from the college
CLIENTS
serving the community
join us on the trail
Sign up to follow along the Big Trek journey. Expect marketing tips, news, events, inspiration, and maybe even some musings from the trails. We’ll never share your info with third-party vendors.